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Hi friend π
Welcome to another edition of Marketing At Scale, where we provide actionable insights and practical guides within marketing and tech - that can all be consumed in your coffee break!
If youβre feeling overwhelmed and struggling to keep up with the ever-evolving digital landscape - I can assure you that youβre not aloneβ¦ But donβt worry, itβs never too late to start exploring how to use AI to streamline your business!
In fact, a great, beginner-friendly tool that you can get started with relatively smoothly is the one weβre going to be exploring in todayβs issue β GPTs! So sit back, grab your favorite beverage, and learn all about the potential of GPTs and how to get started today, even as a complete beginner!
In this issue:
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Deep dive: GPTs β what they are and how to leverage them in your business
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Tech Tip β epic time zone hack for juggling multiple time zones
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In case you missed it β must-see tech headlines
Let's dive in πββοΈ
π Deep dive
GPTs - what they are and how to leverage them in your business
You might have heard the term GPT being thrown around a lot ever since they were first launched by OpenAI in November 2023. But what are GPTs exactly, and how do they differ from the standard ChatGPT chat?
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What is a GPT?
Simply put, GPTs β or Generative Pre-trained Transformers β are versions of ChatGPT specialized for specific tasks that can be accomplished within ChatGPT. For example, they can be content generators, writing assistants, image generators, and language translators. You can think of them as unique apps, similar to those on your smartphone, but integrated into ChatGPT.
In OpenAIβs GPT store, you can find custom GPTs created by other users and companies β that are pre-trained and ready to be used (Iβll share some of my favorites further down in this article). However, you can also create your own custom GPTs! To use GPTs in the GPT store or create your own custom GPT, you'll need a ChatGPT Plus or Enterprise account. But itβs worth it, promise!
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Why use a GPT instead of the ChatGPT chat?
So why the hype around GPTs? Here are a few reasons to get excited about GPTs.
Ready to Go: GPTs in the GPT store are pre-trained for specific tasks and ready to be used straight out of the box β no need to prime it with information and instructions like in the chat interface.
Versatility: Custom GPTs can be fine-tuned for a broad range of tasks. Whether itβs providing nuanced customer support, generating engaging content, analyzing data, or even conducting language translations, these models can be fine-tuned to meet the exact needs of your business.
Action-Oriented: This is where the magic happens in my opinion β GPTs can also take actions outside of ChatGPT, for example via Zapier AI Actions. In other words, you can create your own AI agent that can take actions in other software you are using in your business. With the 6000+ apps available via Zapier, the possibilities are endless! For example, you can prompt the GPT to send messages in Slack, add a row to a Google Sheet, or draft a new email in Gmail!
User-friendly: Compared to creating a mobile app, creating a custom GPT is relatively straightforward - no coding skills are required! And since you can train it with your own data, give it your own specific set of instructions, AND prompt it to take actions outside of ChatGPT, creating your own custom GPT can be extremely useful and save you a ton of time once youβve set it up.
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How do GPTs work?
To learn more about how GPTs work and how to create your own custom GPT, I highly recommend watching this video, where Igor from The AI Advantage breaks it down for us in a beginner-friendly way.
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9 best GPTs to leverage in your business
In OpenAIβs GPT store, you can explore GPTs created by other users and companies.
Here are some of my personal favorites.
1. Canva: Effortlessly design anything: presentations, logos, social media posts, and more.
π Canva GPTβ
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2. Convert Anything: The ultimate file converter for images, audio, video, documents, and more.
π Convert Anything GPTβ
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3. Consensus: AI Research Assistant. Search 200M academic papers from Consensus, get science-based answers, and draft content with accurate citations.
π Consensus GPTβ
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4. The Negotiator: Hone your negotiation skills β helps you advocate for yourself and get better negotiation outcomes.
π The Negotiatorβ
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5. Video Maker by Invideo AI: Make engaging videos with voiceovers with this video GPT!
π Video Maker by Invideo AIβ
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6. FAQ Generator AI: Expert in converting single-page URLs into engaging FAQs.
π FAQ Generator AIβ
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7. Diagrams - Show Me: Create diagrams, visualizations, flow charts, mind maps, schemes, and more.
π Diagrams - Show Meβ
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8. Slide Maker: Creates PowerPoint presentations and can read links to web pages, Google Drive, OneDrive, and more to fetch content.
π Slide Maker GPTβ
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9. Excel GPT: powerful Excel assistant
π Excel GPTβ
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A few non-business-related GPTs - just for fun!
Simpsonize Me: Transform yourself into a Simpsons character!
π Simpsonize Me GPTβ
Hereβs me as a Simpsons character by the way π
Sous Chef: Your AI cooking assistant β gives you recipes based on the foods you love and the ingredients you have. Post a picture of the food you have in your fridge and let your sous chef get to work!
π Sous Chef GPTβ
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The bottom line
GPTs have a huge potential to boost the efficiency and creativity in your business - start exploring them today!
π¬ What custom GPT would you want to create for your business? Hit reply and let me know!
π Tech Tip
Time zone support for Mac users juggling multiple time zones
Working remotely from Bali, the challenge of coordinating meetings across multiple time zones has honestly been a bit of a puzzle sometimes. But, a few weeks ago, I discovered a game-changer on my MacBook: the "Time Zone Support" feature in the Mac Calendar.
π The Issue
Without "Time Zone Support" activated, setting up appointments that span across different time zones can turn your schedule into a confusing mess. Especially if you change your location and your time zone after meetings have been scheduled, as they usually sync up to your new time zone on your iPhone.
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The Solution
The "Time Zone Support" feature elegantly handles this by letting you set and view events in their respective time zones. This means no more mental gymnastics to figure out if that 3 PM meeting is your time or theirs! You can also view your calendar according to different time zones, convenient for scheduling meetings.
π How to set it up
In your Mac calendar, go to Calendar > Settings
In the pop-up window, go to "Advanced" and click "Turn on time support".
A new menu option will appear in your calendar, right next to the "search bar". That's where you can set up what time zones you want to keep track of and then switch between them as needed.
Since discovering this, scheduling across time zones has become a breeze, giving me time to focus on other more important tasks.
π€ If you're constantly on the move or coordinating with international teams, I highly recommend giving this feature a try. It could be the small tweak your workflow needs!
π’ In case you missed it
Must-see tech headlines
The AI Act, the EUβs new sweeping AI law, is done. Hereβs what will (and wonβt) change
The law will enter into force in May, and people living in the EU will start seeing changes by the end of the year. Regulators will need to get set up in order to enforce the law properly, and companies will have up to three years to comply with the law. (As we learn more about the AI Act, Iβll do a deep dive on it and its possible impact on the marketing landscape in an upcoming newsletter.) Read more.
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Google will now let you use AI to build travel itineraries for your vacations
Google is rolling out an update to its Search Generative Experience (SGE) that will allow users to build travel itineraries and trip ideas using AI. Read more.
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Prepare for the #motivational doom scroll β LinkedIn is trialing TikTok-style short videos
LinkedIn is experimenting with presenting video posts in a short-form, infinite-scrolling format. Read more.
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X/Twitter use is down by nearly a quarter since the Musk Era started
Musk's platform says the data is incorrect but has not provided contradictory stats. Read more.
π₯³ Just for fun
Thatβs it for this edition!
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