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Hi friend 👋

Welcome to another edition of Marketing At Scale, where I provide actionable insights and practical guides within marketing and tech - that can all be consumed in your coffee break!

AI is everywhere, and I think we can safely say it’s not going anywhere. To be able to keep up with the changing digital landscape, you need to be looking into utilizing AI tools where it makes sense for your business. But how do you actually go about incorporating AI into your workflow? In this issue, we’re taking a closer look at integrating AI into your business with 4 practical steps and a few bonus tips for each step.

In this issue:

✅ Tech tip: 4 steps for integrating AI into your business

✅ It’s all in the numbers - insights from Hubspot’s State of Marketing Report 2024

✅ In case you missed it – must-see tech headlines

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Let's dive in 🏊‍♀️

👀 Tech tip

4 steps for integrating AI into your business

As a freelancer, integrating AI into your business can be a game-changer, enhancing efficiency, creativity, and decision-making. But how do you actually go about integrating AI in your workflow? After all, there is no one size fits all – meaning you need to find what works for YOU in your specific circumstances. Don’t worry, we’ve got you! Whether you’re an experienced freelancer or just starting out, these four steps will guide you in seamlessly incorporating AI into your business.

1. Start learning about the fundamentals of AI

To effectively integrate AI into your business, it’s crucial to understand the fundamentals. There are endless resources out there for learning about AI - the key is to identify the appropriate skill level and the perspective that is relevant for you. With some foundations in place, you’ll be able to make more informed decisions about how AI can benefit your business.

​👉 A few tips on free online courses are Elements of AI by MinnaLearn and Introduction to Generative AI by Google ​

2. Experiment with tools and use cases that make sense in YOUR business

Stay curious and open-minded about the possibilities of AI using AI in your business. Try new tools, identify new use cases, and keep iterating your workflow. This step is really all about trial and error; what works for someone else may not necessarily work for YOU. By continuously exploring and iterating, you’ll eventually find the right AI companions to enhance your productivity and creativity.

​​👉I have a free resource called AI Marketing Tools - a carefully curated list of the tools you should be looking into as a freelancer. It includes the key features of each tool. practical use case examples and short video tutorials for each tool. Check out AI Marketing Tools here.​

3. Connect with other freelancers in your industry to discuss the impact of AI

Networking with other freelancers can provide invaluable insights into how AI is shaping your industry. Join relevant groups on platforms like Facebook, LinkedIn, and Slack to share experiences, challenges, and successes in integrating AI. Hopefully, these conversations can lead to collaborative opportunities and a deeper understanding of AI’s practical applications in your field.

👉 Search for suitable groups on the respective platforms by using relevant keywords. Or ask fellow freelancers or industry contacts for recommendations.

4. ​Explore the wider impact of AI

Beyond its practical applications, it’s essential to understand AI’s broader societal implications. Keeping informed about the social and economic impacts of AI helps you anticipate trends, adapt your strategies, and remain socially responsible in your AI integration.

​👉 Some of my favorite news platforms for following AI developments are The Verge, Tech Crunch, and Mashable.​ ​

Remember that integrating AI into your freelance business is not just about staying ahead of the curve—it’s about reshaping how you work, think, and create value for your clients. By following these steps, you’re setting the stage for a more innovative, efficient, and insightful freelance journey!

💬 Where are you in your AI journey? Hit reply and let me know!

💡It’s all in the numbers

Intriguing insights from Hubspot's report The State of Marketing 2024 on how marketers use AI...

• 64% of marketers already use AI and automation
• 62% find it important to their marketing
• 38% of those who don’t use AI plan to in 2024
• 60% of marketers see AI as an assistant that helps them across their job duties.
• 81% of marketers using GAI say it’s effective at assisting them in their role.

63% of marketers believe that in 2024, most content will be created at least in part with the help of generative AI. So far, 56% of marketers who use generative AI for content creation say it performs better than content created without it.

The top most successful use case for AI is research – 61% of marketers who use AI and automation use Generative AI to do research.

Source - “The State of Marketing 2024” by Hubspot - get the full report here.​

📢 In case you missed it

Must-see tech headlines

Slack AI has arrived
​Slack is launching a bundle of AI features for enterprise plans, which should save you from wading through dozens of old messages to get up to speed on what you missed. Read more.

ChatGPT will now remember things about you
​OpenAI is rolling out long-term memory in ChatGPT—a function that maintains a memory of who you are, how you work, and what you like to chat about. And yes, OpenAI does appear to be turning the memory feature for ChatGPT on by default. Read more.

Apple fans are starting to return their Vision Pros
​Comfort, headache, and eye strain are among the top reasons people say they’re returning their Vision Pro headsets. Read more.​

The AI boom could force you to enter the gig economy
​Three of AI's potential impacts — making jobs easier, more competitive, and in some cases, obsolete — could each make gig work more prevalent. Read more.​

🥳 Just for fun

Oscar from The Office was the OG ChatGPT when he explained the concept of a surplus to Michael, who asked Oscar to “explain it to me like I’m five”.

That’s it for this edition!

Marketing At Scale is a bi-weekly newsletter - and will be back in your inbox before you know it.

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Thanks for reading! If you have any requests for topics or questions – just hit reply to this email. I read and respond to every single message. /Ylva 👋 Connect with me on LinkedIn, Instagram and X​ ​Follow Marketing At Scale on LinkedIn​

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